What is the Unicorn Game?
The Unicorn Game is an engaging workshop concept and serious game for teams to enhance co-creation, user-centricity and creativity.
Participants need to collaborate, adapt and learn fast to cope with disruption and changing business landscape.
Thousands of managers, executives, and entrepreneurs around the globe have already experienced it.
Get your team future-ready and facilitate the game online or face to face.
Grow innovation superpowers
Set up the game in minutes for flexible group sizes from 6 to 60. Automated role assignments, contents and result calculations make it easy to facilitate a participative, engaging workshop!
- easy game joining
- automatic role assignment
- automatic result calculations
An Immersive Visual Experience
A visual game dashboard allows participants to discover the game stages at the pace dictated by the facilitator. You can customise roles and contents, export participant lists and even set up personalised in-game links for collaboration and harvesting insights.
- open journey stages at your pace
- customise roles and teams on the fly
- personalise your game
- export participant lists for post comms
Limitless Innovation Possibilities
Innovation doesn’t start with an empty canvas. The game provides thousands of variables to combine eyeopening Megatrends, inspiring Business Models and apply them across different industry Offerings.
1. Share the game link
Once you are ready to start, all you need to do is share a unique joining link by email or in the web-conference chat.
2. Set the challenge
When participants join the game, they are automatically assigned to teams. Use the in-game slides to paint the goal and rules of the game.
Teams will have their first collaboration task to develop an identity with a name and a slogan for their new startup, which they will register.
3. Unlock secret market opportunity
As teams start their Unicorn journey, they will discover a set of cards that will lay the foundation for their innovation. Participants will have to think how to adapt to a future Megatrend, take inspiration from a business model of an existing Unicorn company and apply to a given industry offering.
Their task is now to develop a new billion-dollar business concept and create a short (2min) pitch on their revolutionary idea.
4. Collaborate at the Innovation Laboratory
Participants discover pitching guidelines to build a convincing story. As a game facilitator, you can add an in-game link to your preferred online collaboration space, or just let participants discover their own way.
5. Meet the Investor Personas
After 20-30min of independent teamwork, you can surprise the participants with the introduction of the Investors.
Each team will get a different investor persona and they have to think how to adapt their pitch to attract the investor on board.
6. Pitching time
As teams get ready to deliver their pitch, it’s time for one more twist in the game. The winner is going to be decided by… the participants themselves.
Each player will get €10M to invest in the participating teams, and they have to select whose pitch is worth their time and money!
While the Unicorn Game app does all the calculations, you get to reveal the results.
What do unicorns have to do with innovation?
A “Unicorn” is a privately held startup company valued at over $1 billion. Startups are fast innovators, often disrupting industries and challenging the incumbents.
Startup innovation has become popular in large companies to learn agile ways of business model development and collaboration.
How can you prove it works? Where has it been used and how?
The Unicorn Game has been developed by a Nordic startup company, World of Insights. It has been played in over 25 countries by thousands of people from all levels of organisations.
It has been implemented in several training programs, workshops and corporate accelerators.
Large companies such as Deloitte, Euroclear, Nestlé and Siemens have used it to advance innovation culture, while several individual facilitators and consultants have taken it on board to use the game with their clients.
The Unicorn awaits…
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