The Unicorn Game
The Unicorn GameFacilitate the ultimate business innovation workshop!
Take your learners on an epic journey of innovation and disruption
Level up innovation skills, teamwork and creative mindset with an immersive simulation.
Played by gamechangers around the globe
What is the Unicorn Game?
The Unicorn Game is an engaging workshop concept and serious game for teams to enhance co-creation, user-centricity and creativity.
Participants need to collaborate, adapt and learn fast to cope with disruption and changing business landscape.
Thousands of managers, executives, and entrepreneurs around the globe have already experienced it.
Get your team future-ready and facilitate the game online or face to face.
Grow innovation superpowers
Intrapreneurship
Collaboration
Design Thinking
Storytelling
Growth mindset
Supercharged Facilitation
Set up the game in minutes for flexible group sizes from 6 to 60. Automated role assignments, contents and result calculations make it easy to facilitate a participative, engaging workshop!
- easy game joining
- automatic role assignment
- automatic result calculations
An Immersive Visual Experience
A visual game dashboard allows participants to discover the game stages at the pace dictated by the facilitator. You can customise roles and contents, export participant lists and even set up personalised in-game links for collaboration and harvesting insights.
- open journey stages at your pace
- customise roles and teams on the fly
- personalise your game
- export participant lists for post comms
Limitless Innovation Possibilities
Innovation doesn’t start with an empty canvas. The game provides thousands of variables to combine eyeopening Megatrends, inspiring Business Models and apply them across different industry Offerings.
In the Unicorn Game, participants enter a simulation where they develop new startup business ideas and pitch to high-profile investors.
Who will develop the next billion dollar business concept and become the next Unicorn?
1. Setting up
Before you facilitate a game workshop, start by these simple steps
Get ready…
Familiarise yourself with the gameplay and presentation materials
Configure game
Use the default settings for a quick and easy start, randomise or assign specific missions – it’s your call.
Tuning in
Prime the participants by sharing a video, an article or a little power lecture on innovation, using our game resource bank.
2. Game on!
You can host the game experience online or face to face. Each player uses their computer or tablet browser to connect to the game. No installs required!
3. Post-Game Analysis
After the high-speed startup game experience, it is good to step back and reflect on the insights.
What did we learn? How can we take the learning into action?
After the game, bring the reflection back to your work context and internal communication channels. Just enter a link via the settings menu and participants will access your channels directly from the game. Our game resources also have ideas on activities to take learning a step further.
1. Share the game link
Once you are ready to start, all you need to do is share a unique joining link by email or in the web-conference chat.
2. Set the challenge
When participants join the game, they are automatically assigned to teams. Use the in-game slides to paint the goal and rules of the game.
Teams will have their first collaboration task to develop an identity with a name and a slogan for their new startup, which they will register.
3. Unlock secret market opportunity
As teams start their Unicorn journey, they will discover a set of cards that will lay the foundation for their innovation. Participants will have to think how to adapt to a future Megatrend, take inspiration from a business model of an existing Unicorn company and apply to a given industry offering.
Their task is now to develop a new billion-dollar business concept and create a short (2min) pitch on their revolutionary idea.
4. Collaborate at the Innovation Laboratory
Participants discover pitching guidelines to build a convincing story. As a game facilitator, you can add an in-game link to your preferred online collaboration space, or just let participants discover their own way.
5. Meet the Investor Personas
After 20-30min of independent teamwork, you can surprise the participants with the introduction of the Investors.
Each team will get a different investor persona and they have to think how to adapt their pitch to attract the investor on board.
6. Pitching time
As teams get ready to deliver their pitch, it’s time for one more twist in the game. The winner is going to be decided by… the participants themselves.
Each player will get €10M to invest in the participating teams, and they have to select whose pitch is worth their time and money!
While the Unicorn Game app does all the calculations, you get to reveal the results.
What do unicorns have to do with innovation?
A “Unicorn” is a privately held startup company valued at over $1 billion. Startups are fast innovators, often disrupting industries and challenging the incumbents.
Startup innovation has become popular in large companies to learn agile ways of business model development and collaboration.
How can you prove it works? Where has it been used and how?
The Unicorn Game has been developed by a Nordic startup company, World of Insights. It has been played in over 25 countries by thousands of people from all levels of organisations.
It has been implemented in several training programs, workshops and corporate accelerators.
Large companies such as Deloitte, Euroclear, Nestlé and Siemens have used it to advance innovation culture, while several individual facilitators and consultants have taken it on board to use the game with their clients.
Pricing
The Unicorn Game can be used in one-time events, such as a team kick-off or an in-house company event. Many organisations and facilitators deploy the workshop in ongoing training sessions throughout the year.
Starter
Single Game Room- Up to 60 participants
- One game master
- User instructions
- Game resources
- Export participant list
Gamechanger
Game Room Bundle- Up to 60 participants / room
- One game master
- User instructions
- Game resources
- Export participant list
- Free onboarding for game masters
Partner
Any number of rooms and game masters- In-depth facilitator training
- Customised resources and exercise templates
- Preferred partner branding
- Personal support
- In-game branding/white labelling possibility
The Unicorn awaits…
Please fill the form below and we will contact you as soon as possible!