The Unicorn Innovation Game

27th of November 6.00-8.00 pm
Helsinki, Finland (venue TBD)

AWIB Slush Side Event


What is the Unicorn

The Unicorn is an innovation game for business teams. It combines serious game elements into a creative challenge, resulting in a powerful and fun learning experience.

Participants need to collaborate, adapt and learn fast to cope with disruption and changing business landscape.

Diving into the life of a fast growing startup company, you will develop a new business concept and pitch it to investors.

Thousands of managers, executives, and entrepreneurs around the globe have already experienced it.



Your Event Info

The event will start on Monday, November 27th at 6.00 -8.00 pm in Helsinki, Finland.

Make sure to join early so that we can start on time.

Collaborate, adapt and learn fast

The Unicorn is a participatory learning experience so you will be working with others and actively involved.


Eliza Hochman is the CEO and co-founder of World of Insights, a company transforming corporate learning through engaging games.

Eliza has led an international career as a corporate learning expert bridging academia, business and consultancy. 

A thought leader on learning and organisational change, she has worked with global corporations as well as leading business schools, including Axa Insurance, Accor Hotels, Nestlé, UPM, Deloitte, Finnair, HEC Paris, Henley Business School and Vlerick Business School.

Workshop Agenda


What does an innovation mindset look like? How do companies compete with business models?

Game On!

Form teams and get them ready to compete for the best Unicorn business idea!

Innovate Together

Use megatrends, innovative business models and offerings to create new value propositions.

Pitch and Invest

Formulate ideas in the form of a pitch, learn how think like an investor and discover the winner of the Unicorn Game!

Learning into Action

Working in small groups and sharing experiences, participants will leave with practical tips and increased confidence to advance innovation.

Additional Learning Material