The Unicorn Game
The Unicorn Game is the ultimate kit for creating an engaging innovation workshop. With the kit, you can set up a powerful and participative training session for business leaders and innovators.
130,00 € Excl. VAT
In stock
The Unicorn Game
130,00 € Excl. VAT
In stock
The Unicorn Game is the ultimate kit for creating an engaging innovation workshop. With the kit, you can set up a powerful and participative training session for business leaders and innovators.
Think Like A Startup
Players learn how to think like a startup and create incredible innovations. A workshop in a box, you get everything to engage 9 to 30 participants in an exciting, participative learning experience.
Accelerate Digital Transformation
Use technological megatrends to create innovation.
Business Model Innovation
Get inspiration from successful startups and use their economic model as a basis for creating new business models.
Think Like a Startup
Develop the agility, fast thinking and pitching capabilities of a startup.

The Unicorn game puts you straight into a startup mindset while continuously disrupting you throughout the entire gaming experience.
Camilla Ørtoft Jensen, Transformation Manager, Nestle
Use Cases
Boost Corporate Training
Use the kit to create an engaging workshop inside your corporate learning program. Learn more here, if you want to hire an experienced external facilitator to run the game.
Change Mindsets
The Unicorn Game is a powerful experience to help participants develop their innovation capacity. You can build on the game to link topics such as Storytelling, Pitching, Customer Centricity, Business Model Innovation.
Dazzle Your Customers
Create an awesome experience for the participants. Fast-paced and collaborative, the game will be the highlight of a training program.
Roll Out Organisational Change
Building a culture of innovation requires a roll-out in scale. Some companies have delivered the Unicorn game to more than 1000 employees in the space of a few months. To develop a roll out plan or train in-house trainers, please get in touch.
What´s included
- 84 playing cards, including 15 Megatrend cards, 15 Business Model cards, 15 Offering Cards, 30 Investor Persona Cards (6 Personas x 5), 5 Pitching Guideline cards, and general information cards.
- Game rule sheet
- Access to the game resources online:
- A slide set for the Game Master to present during play and guide the players through the experience step by step.
- An agenda planner for the Game Master to plan the timings of your workshop minute by minute.
- A calculation sheet for the game results.
- Printable hand-outs for the players, incl. Investment recording sheets.
Who Is It For
- Innovation managers and directors
- Corporate accelerators
- Leadership and innovation trainers and training managers
- Innovation and design thinking agencies and consultancies
- Startup accelerators and co-working spaces
- Executive education and management training
- L&D corporate programs